WE LEAD PEOPLE TO EXPLORE.
FUTURE EXPANSIONS
DISCOVERY TRAVEL
[ EX-1 ] EXPERIENCES
Discovery Travel will take people to every corner of the world, from seeing penguins in Antarctica, to witnessing the aurora at the North Pole, to something as simple as local travel.
MISSION-FOCUS
Our Discovery Travel reinforces our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by offering worldwide travel that will expand their horizon in ways they won’t forget.
SIMILARITY
World Expeditions
Intrepid Travel
DIFFERENTIATION
Discovery Travel will offer worldwide travel to our customers which will be safe and satisfying. We will provide each customer with a plan that best matches their needs.
LINKS TO
Discovery Travel App
Discovery + Google Maps
Top > We will help you create a travel plan that is most comprehensive and accommodates your needs.
Left > We will help you grow and learn as you travel and explore in new places.
Right > Our team helps every traveler get where they want to go.
DISCOVERY ADVENTURE EXPEDITION
[ EV-3 ] EVENTS
Discovery Adventure Expedition will encourage people to bravely go outdoors on a full expedition. We will organize different kinds of adventure for young people, adults and even the elderly. Our expeditions will take place to every remote corner of the world, and people will be able to choose where and what to explore according to their interests.
MISSION-FOCUS
Our Discovery Adventure Expedition underscores our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by organizing the expedition events for people to bravely explore new frontiers.
SIMILARITY
GoPro Mountain Games
Midnight Sun River Festival
DIFFERENTIATION
Discovery Adventure Expedition will not be limited to just one type of adventure. We will offer a variety of adventure options to our participants. Besides organizing expeditions for them, we will also make sure they are safe and are able to meet various needs they may have on the journey.
LINKS TO
Discovery + GoPro
Discovery Travel
Top > Our expeditions make sure every participant has a rewarding journey while keeping them safe.
Left > Our expeditions will take you to every remote corner of the world.
Right > Our expeditions offer a variety of adventure options.
DISCOVERY + GOPRO
[ CO-3 ] CO-BRANDING
Discovery will work with GoPro. We will hold the annual video competition with GoPro on the theme of exploring the beauty of the world. We will encourage everyone who loves adventure to use our co-branded action camera to film the most interesting and beautiful things they find.
MISSION-FOCUS
Our co-brand with GoPro underscores our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by selling our specialized action camera and holding an annual video competition for everyone to film something extraordinary.
SIMILARITY
GoPro + Red Bull
DIFFERENTIATION
In our partnership with GoPro, we will focus on encouraging people of all ages to join the contest. We don’t limit ourselves to only filming extreme sports, we welcome everyone to film their adventure.
LINKS TO
Discovery Photography Contests
Discovery Travel
Top > Our co-branded action camera will be the smallest and most convenient adventure recorder.
Left > We encourage everyone who loves adventure to use our action camera to film everything they see.
Right > Our action camera will support and document every unique expedition.
DISCOVERY LOCAL TOURS
[ EX-3 ] EXPERIENCES
Discovery Local Tours will guide people to local sightseeing. Our local tours will focus on cities, in order to show people local culture and great cuisine
in their area.
MISSION-FOCUS
Our Discovery Local Tours reinforces our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by offering local guides in a given city to discover the gems that city has to offer.
SIMILARITY
Skyline Sightseeing
Tower Tours
DIFFERENTIATION
Discovery Local Tours will set up our tours in cities around the world. Our goal is to help visitors from all over the world to quickly discover the beauty and learn the culture of new cities. At the same time, we also provide guides for locals to rediscover new things they might have missed.
LINKS TO
Discovery App
Discovery Travel
Top > Our local tours will be present in cities around the world.
Left > Our local tours will guide people to neighborhood sightseeing.
Right > We show every tourist local culture and great cuisine.
DISCOVERY WORKSHOP
[ EV-2 ] EVENTS
Our workshop will organize people of different ages to participate in our workshop, and we will provide them with an environment for learning and communication. Our workshop types will be divided into different categories.
MISSION-FOCUS
Our Discovery Workshop reinforces our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by having the workshop participants to learn and communicate what they have learned.
SIMILARITY
VR Workshop
Photography Workshop
DIFFERENTIATION
Our workshop encourages people to participate to learn and communicate with each other. People will find new things in communication and then become interested in learning. Our workshop will lead people to learn and grow.
LINKS TO
Discovery Science Center
Discovery + NASA
> We provide workshops for people with similar interests to communicate, learn and explore.
DISCOVERY APP
[ PR-1 ] PRODUCTS
The Discovery App will help anyone who needs to travel to or explore a new place, and do so conveniently and safely. We will encourage our customers to explore new continents.
MISSION-FOCUS
Our Discovery App reinforces our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by helping them to explore the world in the palm of their hand.
SIMILARITY
Expedia
Airbnb
DIFFERENTIATION
The Discovery App is different from other brands. We will provide customers with a full range of consulting and services. They can be customized for every trip. Also, we will provide the most suitable service content according to their needs.
LINKS TO
Discovery + Google Maps
Discovery Travel
Discovery Photography Contests
> Anyone who enjoys travel can use our app to find out their next destination.
DISCOVERY SCIENCE LAB
[ ED-1 ] EDUCATION
Discovery Science Lab will work with every educational institution and provide space and equipment for all students and teachers in the school to do academic research. It will assist scholars in their quest for knowledge and encourage everyone to take the initiative to explore new things.
MISSION-FOCUS
Our Discovery Science Lab underscores our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by providing the space and equipment for them to explore new things in different science fields.
SIMILARITY
The Citizen Science Lab
National Geographic Science Lab for Kids
DIFFERENTIATION
Unlike other laboratories, our science lab is not only open to academic teachers and students. We will
set up different laboratories for every person according to different ages and education levels, so as to achieve our mission — lead people on journey to learn and grow.
LINKS TO
Discovery Lab Equipment
Discovery + NASA
> Our science labs will be set up in schools and universities worldwide.