WE EMPOWER PEOPLE TO GROW.
FUTURE EXPANSIONS
DISCOVERY APP
[ PR-1 ] PRODUCTS
The Discovery App will help anyone who needs to travel to or explore a new place, and do so conveniently and safely. We will encourage our customers to explore new continents.
MISSION-FOCUS
Our Discovery App reinforces our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by helping them to explore the world in the palm of their hand.
SIMILARITY
Expedia
Airbnb
DIFFERENTIATION
The Discovery App is different from other brands. We will provide customers with a full range of consulting and services. They can be customized for every trip. Also, we will provide the most suitable service content according to their needs.
LINKS TO
Discovery + Google Maps
Discovery Travel
Discovery Photography Contests
Top > Anyone can use our app to discover something new in every corner of the world.
Left > Our audience can share the latest news and explore suggestions with their peers.
Right > Anyone who enjoys travel can use our app to find out their next destination.
DISCOVERY KID EXPLORE KIT
[ PR-3 ] PRODUCTS
Discovery Kids Explorer Kit will sell different sets for junior explorers, such as vest, magnifying glass, compass, binoculars. We want to inspire and promote kids to spend more time outside and discover new things around them.
MISSION-FOCUS
Our Discovery Kids Explorer Kit underscores our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by letting them discover something new outside their home.
SIMILARITY
REI Explorer’s Essentials Kit
National Geographic Outdoor Explorer Set
DIFFERENTIATION
Discovery Kids Explorer Kit will only focus on making exploration kits suitable for children to satisfy their desire to explore. Also, we will encourage every child to actively seek answers and knowledge from nature. Our products will help them raise their intellectual curiosity and improve concentration.
LINKS TO
Discovery Museum
Discovery Travel
Top > Our explorer kit will inspire and promote kids to spend more time outdoors.
Left > We encourage every child to actively seek answers from nature.
Right > Children will use our explorer kit to discover new things outdoors.
DISCOVERY MUSEUM
[ EN-1 ] ENVIRONMENTS
Discovery Museum will entertain and educate our audience. The museum will welcome people of all ages. The purpose of our museum is to empower people to learn and discover new things in the world to grow their interest in life.
MISSION-FOCUS
Our Discovery Museum underscores our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by building an environment to learn and discover new things about the world.
SIMILARITY
Smithsonian
Exploratorium
Boston Children’s Museum
DIFFERENTIATION
Our museum will be divided according to different ages, and support academic research. We will provide special tours and exhibitions, and create the best environment to attract more people to visit, discover, and learn.
LINKS TO
Discovery Science Center
Discovery + NASA
Top > Everyone can find something fascinating to learn or experience something different.
Left > Our museum helps everyone learn and explore new things in the most accessible way.
Right > Our museum welcomes children of all ages, and we offer them an interactive learning environment.
Top > Our zoo will entertain and educate all ages.
Left > Exploring the world’s many animal species is no longer out of reach.
Right > We offer everyone the opportunity to get close to animals and observe them.
DISCOVERY ZOO
[ EN-3 ] ENVIRONMENTS
Discovery Zoo will entertain and educate all ages. We encourage everyone who loves animals come to learn and get close to different kinds of critters. In particular, we welcome every child to come to the zoo with their parents having animal discovery
time together.
MISSION-FOCUS
Our Discovery Zoo underscores our commitment
to lead people on a journey across the world and empower them to learn and grow from new experiences by building a place to help learn
about animals and grow people’s relationship with our planet.
SIMILARITY
Smithsonian National Zoological Park
San Diego Zoo
DIFFERENTIATION
Discovery Zoo will contain wildlife research facilities. We welcome people to visit the zoo and get close to the animals, but also encourage and provide opportunities for people who love wild animals to explore and learn about them.
LINKS TO
Discovery Museum
Discovery Travel
DISCOVERY LIBRARY
[ ED-2 ] EDUCATION
Discovery Library will provide study space, books, materials, computers and the environment for groups of all ages to learn new things they’re interested in. It will help some of people who are temporarily unable to travel to learn and grow.
MISSION-FOCUS
Our Discovery Library reinforces our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by providing the learning space for people to study new things they’re interested in.
SIMILARITY
San Francisco History Center
San Diego Public Library
DIFFERENTIATION
Our Discovery Library will not only be a place to provide books for people, but also open different events for people of different ages (like workshop
for children).
LINKS TO
Discovery Science Center
Discovery Workshop
> Our library helps people of different ages to learn and grow together.
DISCOVERY LOCAL TOURS
[ EX-3 ] EXPERIENCES
Discovery Local Tours will guide people to local sightseeing. Our local tours will focus on cities, in order to show people local culture and great cuisine
in their area.
MISSION-FOCUS
Our Discovery Local Tours reinforces our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by offering local guides in a given city to discover the gems that city has to offer.
SIMILARITY
Skyline Sightseeing
Tower Tours
DIFFERENTIATION
Discovery Local Tours will set up our tours in cities around the world. Our goal is to help visitors from all over the world to quickly discover the beauty and learn the culture of new cities. At the same time, we also provide guides for locals to rediscover new things they might have missed.
LINKS TO
Discovery App
Discovery Travel
> Our local tours will guide people to neighborhood sightseeing.
DISCOVERY + GOPRO
[ CO-3 ] CO-BRANDING
Discovery will work with GoPro. We will hold the annual video competition with GoPro on the theme of exploring the beauty of the world. We will encourage everyone who loves adventure to use our co-branded action camera to film the most interesting and beautiful things they find.
MISSION-FOCUS
Our co-brand with GoPro underscores our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by selling our specialized action camera and holding an annual video competition for everyone to film something extraordinary.
SIMILARITY
GoPro + Red Bull
DIFFERENTIATION
In our partnership with GoPro, we will focus on encouraging people of all ages to join the contest. We don’t limit ourselves to only filming extreme sports, we welcome everyone to film their adventure.
LINKS TO
Discovery Photography Contests
Discovery Travel
> We encourage everyone who loves adventure to use our action camera to film everything they see.