WE LEAD PEOPLE ON
A JOURNEY ACROSS THE WORLD
AND EMPOWER THEM TO LEARN AND GROW FROM
NEW EXPERIENCES.
OUR HISTORY
Discovery, Inc. is an American multinational mass media television company, located in New York City, founded in 1985. The company mainly operates a group of factual and lifestyle TV brands, such as the Discovery Channel, Animal Planet, Science Channel and TLC. Discovery channel mainly broadcasts documentaries on popular science, new technology and historical archaeology. Discovery channel is broadcast as well as streamed all over the world, but it will set up different versions and broadcast different types of documentaries according to the cultural customs of different regions.
REBRANDING OBJECTIVE
Discovery has long focused on using the screen as the main platform to talk to the audience. In the process of watching and learning, the audience really lacks close communication with the brand. In the past, people were willing to watch TV to acquire knowledge and satisfy curiosity. Nowadays, people prefer to take the initiative to explore. We should expand our brand beyond the direction of screen media and explore possibilities in other fields to satisfy the appetite for adventure and curiosity around the world.
OUR TIMELINE
Discovery Communications Founded with Launch of Discovery Channel.
Discovery Goes Digital with Launch of Discovery.com
Animal Planet Debuts, Celebrates Relationship Between Humans and Animals.
Discovery Communications Pioneers with First 24-7 HD Network.
Discovery Communications Reaches One Billion Subscriber Milestone.
Discovery Communications Becomes Public Company.
Discovery Communications completes acquisition of Scripps Networks Interactive.
Discovery will expand the brand beyond the direction of screen media and explore possibilities in other fields.
Discovery Communications Debuts on ‘Fortune 500’.
Discovery Education Debuts in U.S. Classrooms, Transforms Teaching and Learning.
Discovery Channel Becomes World’s Most Widely Distributed Television Brand.
Animal Planet Expands with First International Launch.
Discovery Channel Launches in the United Kingdom
and Scandinavia.
Discovery Changes company name to Discovery, Inc.
OUR NEW LOGO
Our new logo expresses the mission and soul of our brand. We want to lead people on a journey across the world and empower them to learn and grow from new experiences. The logo is comprised of two elements: the symbol and the wordmark. There’s the north star and semicircle (representing the earth/globe) which combine to form the letter “D”.
NEW TERRITORIES
[ PR ] PRODUCTS
Discovery App
The Discovery App will help anyone who needs to travel to or explore a new place, and do so conveniently and safely. We will encourage our customers to explore new continents.
MISSION-FOCUS
Our Discovery App reinforces our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by helping them to explore the world in the palm of their hand.
Discovery Lab Equipment
Discovery Lab Equipment will sell different materials and equipment to students or amateurs with science needs. We will encourage our customers to explore different fields of science by supplying our products to them.
MISSION-FOCUS
Our Discovery Lab Equipment underscores our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by offering our products to them so that they can gain new knowledge and experience.
Discovery Kids Explorer Kit
Discovery Kids Explorer Kit will sell different sets for junior explorers, such as vest, magnifying glass, compass, binoculars. We want to inspire and promote kids to spend more time outside and discover new things around them.
MISSION-FOCUS
Our Discovery Kids Explorer Kit underscores our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by letting them discover something new outside their home.
[ EX ] EXPERIENCES
Discovery Travel
Discovery Travel will take people to every corner of the world, from seeing penguins in Antarctica, to witnessing the aurora at the North Pole, to something as simple as local travel.
MISSION-FOCUS
Our Discovery Travel reinforces our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by offering worldwide travel that will expand their horizon in ways they won’t forget.
Discovery Club
Discovery Club will establish corresponding clubs for people with different interests. We will help our customers explore new interests and hobbies in oder to enhance their experiences.
MISSION-FOCUS
Our Discovery Club underscores our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by providing a club to communicate and exchange ideas and experiences.
Discovery Local Tours
Discovery Local Tours will guide people to local sightseeing. Our local tours will focus on cities, in order to show people local culture and great cuisine in their area.
MISSION-FOCUS
Our Discovery Local Tours reinforces our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by offering local guides in a given city to discover the gems that city has to offer.
[ EN ] ENVIRONMENTS
Discovery Museum
Discovery Museum will entertain and educate our audience. The museum will welcome people of all ages. The purpose of our museum is to empower people to learn and discover new things in the world to grow their interest in life.
MISSION-FOCUS
Our Discovery Museum underscores our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by building an environment to learn and discover new things about the world.
Discovery Science Center
Discovery Science Center will allow all the people (includes children and their parents) come to learn and explore new things together, in order to lead
all the ages on a science journey to discover interesting things.
MISSION-FOCUS
Our Discovery Science Center reinforces our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by creating the center to help learn science.
Discovery Zoo
Discovery Zoo will entertain and educate all ages. We encourage everyone who loves animals come to learn and get close to different kinds of critters. In particular, we welcome every child to come to the zoo with their parents having animal discovery time together.
MISSION-FOCUS
Our Discovery Zoo underscores our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by building a place to help learn about animals and grow people’s relationship with our planet.
[ EV ] EVENTS
Discovery Photography Contests
Discovery Photography Contests will encourage everyone to go outdoors to discover something beautiful, and take photos to share what they have seen. This will help our audiences to have a more actively fulfilling life.
MISSION-FOCUS
Our Discovery Photography Contests underscores our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by encouraging them to attend photo contests and discover.
Discovery Workshop
Our workshop will organize people of different ages to participate in our workshop, and we will provide them with an environment for learning and communication. Our workshop types will be divided into different categories.
MISSION-FOCUS
Our Discovery Workshop reinforces our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences
by having the workshop participants to learn and communicate what they
have learned.
Discovery Adventure Expedition
Discovery Adventure Expedition will encourage people to bravely go outdoors on a full expedition. We will organize different kinds of adventure for young people, adults and even the elderly. Our expeditions will take place to every remote corner of the world, and people will be able to choose where and what to explore according to their interests.
MISSION-FOCUS
Our Discovery Adventure Expedition underscores our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by organizing the expedition events for people to bravely explore new frontiers.
[ ED ] EDUCATION
Discovery Science Lab
Discovery Science Lab will work with every educational institution and provide space and equipment for all students and teachers in the school to do academic research. It will assist scholars in their quest for knowledge and encourage everyone to take the initiative to explore new things.
MISSION-FOCUS
Our Discovery Science Lab underscores our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by providing
the space and equipment for them to explore new things in different
science fields.
Discovery Library will provide study space, books, materials, computers and the environment for groups of all ages to learn new things they’re interested in. It will help some of people who are temporarily unable to travel to learn and grow.
MISSION-FOCUS
Our Discovery Library reinforces our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by providing the learning space for people to study new things they’re interested in.
Discovery Aquarium
Discovery Aquarium will provide a Marine life center for audiences of all ages. We can help them explore and get up close to the Marine environment.
MISSION-FOCUS
Our Discovery Aquarium underscores our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by providing the center for people to observe the hidden world of our oceans.
[ CO ] C0-BRANDING
Discovery + GOOGLE MAPS
Discovery will work with Google Maps. When our clients travel to new places, we will provide them with travel tips and advice on tourist attractions. It encourages every traveler to explore the places they are interested in find things like authentic food and local entertainment.
MISSION-FOCUS
Our brand corporate with Google Maps reinforces our commitment to lead people on a journey across the world and empower them to learn
and grow from new experiences by providing technical support and convenience for people to enjoy
new experiences.
Discovery + NASA
Discovery will work with NASA. We will support and organize all the students to visit NASA and get close contact with space research projects. At the same time, we could provide opportunities for space travel for select customers in the future.
MISSION-FOCUS
Our brand corporate with NASA underscores our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by supporting people’s access to and participation in space research.
Discovery + GOPRO
Discovery will work with GoPro. We will hold the annual video competition with GoPro on the theme of exploring the beauty of the world. We will encourage everyone who loves adventure to use our co-branded action camera to film the most interesting and beautiful things they find.
MISSION-FOCUS
Our co-brand with GoPro underscores our commitment to lead people on a journey across the world and empower them to learn and grow from new experiences by selling our specialized action camera and holding an annual video competition for everyone to film something extraordinary.